Personally speaking, I think the three most important elements of a website are images, display/set-up, and the ease of use. The ironic point about the following is that they are all interdependent of each other. If one of the listed is not up to par, it could throw the other two off as well.
Today’s web reader is one that relies heavily on brief text and lots of images. Photographs draw in the reader and offer them instant information. Images are very powerful. I feel that a website that doesn’t have good visual sources tends to turn people off immediately as they have nothing to keep their attention.
Display/set-up is another element of a good website. If the set-up is confusing or messy, then it could instantly turn the user away to another site. Set-up has to be clean, attractive, and efficient all at the same time.
Last but not least, the ease of use is important for a website. Navigation should be user-friendly and the site as a whole should offer mindless experience to the user. If the website is difficult to use, then it could force people to look for information/products else where. This could be devastating for a company/organization considering the dependency on the Internet of today’s society.
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