When I go shopping, I go to the specific stores that sell my kind of clothing, music, food, and interests. I really don't care for shopping, so I usually go the stores of my niche, by the stuff I need, and get out of there as quickly as possible. Im a busy person and I know what I want, and the niche stores and shopping make is easy for me to find what I want without having to go out of my way. Computers, television, and advertisements make it easy for me to see what stores sell what I want and where I can go to get the products I want.
What does the "Long Tail" theory and niche economy have do to with web writing? Well the truth is...alot. Due to the shift in the market, web writers are going to have to be more specific with what they are writing and make sure they know everything about the niche they are representing. Also, web writers are going to have to continuously update their writing and find new ways to keep the niche interested. The web is a useful source for finding and buying niche products. Everyone has access to the Internet, therefore it is the first place we turn for quick searches and helpful information. Web writing is only going to get more and more specific as more and more niches pop-up and demand representation.
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